Our Nduja Fire layers Italian chopped tomatoes, creamy Fior di Latte and Parmesan with spicy Nduja and Chilli flakes, finished with a drizzle of hot honey.

Built on our hand-stretched Neapolitan-style base, it’s slowly fermented, par-fired and frozen at its best for a thin, tender centre and a soft, airy crust. Sweet, smoky and apparently not here to play.

Main components

Neapolitan-style pizza base (approximately 61%), Italian chopped tomatoes (15%), Fior di Latte mozzarella (14%), Nduja (5%), hot honey (3%), Parmesan cheese (1.5%), extra virgin olive oil and chilli flakes.

Ingredient breakdown

Neapolitan-style pizza base contains: WHEAT flour (Caputo Pizzeria Blue and Caputo Manitoba), water, salt, honey and yeast.

Italian chopped tomatoes contain: Chopped tomatoes, tomato juice, salt and acidity regulator (citric acid [E330]).

Fior di Latte mozzarella contains: Full cream Ayrshire cow’s MILK, water, calcium chloride, non-animal rennet, cheese cultures, salt and acidity regulator (lactic acid).

Nduja contains: Pork.

Hot honey contains: Honey, vinegar and spice extract.

Parmesan cheese contains: Unpasteurised cow’s MILK, salt and animal rennet.

Chilli flakes contain: Dried chilli.

Contains: WHEAT (GLUTEN) and COW’S MILK.

May contain: Tree nuts.

Every pizza starts with handmade dough, quality ingredients, and a proper high-heat bake. We par-fire each one at the peak of its potential, then freeze it immediately, so nothing is lost between our oven and yours. When you're ready, your oven finishes the job in under 10 minutes. No compromise. No waiting. Apparently this is what dinner looks like now.

We're just getting started, and while we're doing our best, we're still learning every day.

If something wasn't quite right with your order, we'd really appreciate hearing from you. Your feedback helps us improve and serve better pizza every time.

Drop us a message at apparentlydough@gmail.com and we'll do everything we can to make it right.

We deliver your pizzas frozen and packed to stay cold. Pop them straight into the freezer when they arrive. If you can’t freeze them immediately, bake them straight away — once a pizza starts to defrost, it shouldn’t be refrozen.

For now, we deliver within Cape Town’s Northern Suburbs so we can make sure every order arrives properly frozen and in the best condition. As demand grows and we can maintain that same standard further afield, we’ll expand our delivery area.

Outside the zone? Local pickup is available. Bring a cooler bag and head straight home.

Delivery details and available areas are confirmed at checkout.

Product images are AI-generated representations. Each pizza is handmade and naturally unique.