Our Margherita keeps it simple: Italian chopped tomatoes, creamy Fior di Latte and Parmesan on our hand-stretched Neo-Neapolitan-style base.

Made with Italian flour, slowly fermented, par-fired and frozen at its best, it bakes up with a thin, tender centre and a soft, airy crust. Classic for a reason. Apparently, simple is hard to beat.

Main components

Neo-Neapolitan-style pizza base (approximately 65%), Italian chopped tomatoes (approximately 16%), Fior di Latte mozzarella (approximately 16%), Parmesan cheese (approximately 2%), basil oil (approximately 1%).

Compound ingredient breakdown

Neo-Neapolitan-style pizza base contains: Wheat flour, water, salt, honey, yeast.

Fior di Latte mozzarella contains: Full cream Ayrshire cow’s milk, water, calcium chloride, non-animal rennet, cheese cultures, salt, acidity regulator (lactic acid).

Italian chopped tomatoes contain: Tomatoes, tomato juice, salt, acidity regulator (citric acid).

Parmesan cheese contains: Unpasteurised cow’s milk, salt, animal rennet.

Contains: WHEAT (GLUTEN) and COW’S MILK.

May contain: Tree nuts.

Every pizza starts with handmade dough, quality ingredients, and a proper high-heat bake. We par-fire each one at the peak of its potential, then freeze it immediately, so nothing is lost between our oven and yours. When you're ready, your oven finishes the job in under 10 minutes. No compromise. No waiting. Apparently this is what dinner looks like now.

We're just getting started, and while we're doing our best, we're still learning every day.

If something wasn't quite right with your order, we'd really appreciate hearing from you. Your feedback helps us improve and serve better pizza every time.

Drop us a message at apparentlydough@gmail.com and we'll do everything we can to make it right.

We deliver your pizzas frozen and packed to stay cold. Pop them straight into the freezer when they arrive. If you can’t freeze them immediately, bake them straight away — once a pizza starts to defrost, it shouldn’t be refrozen.

For now, we deliver within Cape Town’s Northern Suburbs so we can make sure every order arrives properly frozen and in the best condition. As demand grows and we can maintain that same standard further afield, we’ll expand our delivery area.

Outside the zone? Local pickup is available. Bring a cooler bag and head straight home.

Delivery details and available areas are confirmed at checkout.

Product images are AI-generated representations. Each pizza is handmade and naturally unique.